营销、销售 & 沟通课程 继续教育 & Upskilling课程
市场营销
在搜索引擎中排名靠前(自我引导)
Learn proven, step-by-step strategies to achieve higher positions with major search
引擎.
广告 & 推广专家
学习如何为印刷和数字媒体制作广告. 本课程将
teach you to develop and execute all stages of an advertising campaign, from writing
广告复制到故事板和测量.
博客和播客初学者(自我指导)
Learn how to create your very own blog and podcast using the tools that you already
你的电脑上有吗.
商业与市场营销写作(自学)
Write great marketing copy to improve your company's image and your chances of getting
聘用或晋升.
注册品牌战略家
This course is designed for marketing professionals, business owners, brand managers,
designers, and creatives interested in developing expertise in brand strategy and
管理. It offers a comprehensive curriculum to help you master the latest branding
技巧和策略.
认证电子商务专家
This e-commerce specialist course provides in-depth training on the latest industry
trends and best practices, including all aspects of e-commerce, such as website design,
数字营销、支付处理、物流和客户服务. 这个项目
is designed to help you gain the skills and knowledge needed to succeed in today's
竞争激烈的电子商务格局.
认证说服性文案
The 认证说服性文案 course covers vital topics needed to master the
fundamentals of crafting copy that excites, intrigues, and persuades audiences to
采取行动. 在本课程中，您将学习有说服力的文案的基础知识
并有资格成为一名成功的专业文案.
注册社交媒体经理
This Certified Social Media manager course provides comprehensive training and certification
in social media 管理, equipping you with the necessary skills to effectively
manage and optimize social media campaigns for businesses and organizations. 通过
this course, you can gain expertise in social media strategy, analytics, content creation,
社区管理.
数字营销战略家
This online course will teach you how to drive traffic, generate leads, and increase
通过明确的营销策略进行转化.
数字营销套件
Learn how to develop an Internet marketing plan, use popular social media platforms,
并在各大搜索引擎中获得更高的排名.
在互联网上推销你的业务(自我指导)
In this hands-on course, you'll discover proven methods for establishing an Internet
存在感和建立品牌形象. 你将学习整合SEO，广告，
email, social media, and more to develop an effective Internet marketing plan for
你的生意即使没有多少钱可以花.
营销你的非营利组织(自我指导)
Further the ideals and goals of your nonprofit by learning to compete more effectively
感谢会员、媒体、捐赠者、客户和志愿者.
小本经营的小企业营销(自我指导)
Discover how to use the same marketing tricks the big companies employ and create
一个不需要清空银行账户的个性化计划. 这门课会有帮助
you master cost effective marketing strategies the provide results with hands-on activities
还有现实世界的例子.
在商业中使用社交媒体(自我引导))
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn,
Pinterest和instagram来发展和推广你的业务!
销售
有效销售(自我指导)
Learn the secret to converting a potential customer into a long-term asset. 找出
如何为回头客和未来的成功打下基础.
专业销售技巧(自学)
了解如何开始一个成功和有回报的销售生涯.
销售培训套装
In good times or tough ones, companies never stop looking for 销售 representatives
谁能帮助他们实现财务目标. 一个好的销售人员可以有很长的，
在全球任何行业都有成功的职业生涯. 本系列将为您提供
the tools you need to communicate effectively with clients as you build rapport and
创造一个信任的环境. 你也会学到有效的销售技巧
will help you not only convert new customers but also turn them into long-term assets.
销售经理
本课程将教授有效销售管理背后的理论. 你会
learn what skills are needed to be a successful 销售 representative and how these
建立和领导一个销售团队.
销售代表
The 销售代表 course will train you for a career in both inside and outside
销售. 你会 learn how to effectively communicate a product's features in anticipation
买方的需求. 你在本课程中获得的技能将对你的职业生涯至关重要
初级销售代表职位.
通信
客户服务培训
本课程将 provide you with the information needed to understand how a positive
attitude, going a step beyond basic customer service, and dealing effectively with
抱怨会提升你的工作体验. 你会学到两者的区别
内部和外部客户. 您还将学习如何开发和实现
a comprehensive customer service policy promotes consistency in how customers are
善待顾客，让顾客满意.
有效的商务写作
Improve your career prospects by learning how to develop powerful written documents
这样可以吸引读者，让他们有动力继续读到最后. 本课程将
help you identify gaps and eliminate problem areas in your writing skills.
获得自信! (原文)
找出 how you can stop others from intimidating you or treating you poorly.
人际沟通(自我引导)
Become aware of the conscious and unconscious codes of meaning people send when communicating
与他人.
有效沟通的关键(自我指导)
Become more confident, make great first impressions, get along 与他人, and create
更好的个人和职业关系. 本课程提供一步一步的讲解
process to become a great conversationalist as you use communication to build rapport
创造信任、温暖和尊重.
掌握公开演讲(自学)
Learn the secrets of effective public speaking and small group communication.
在线营销传播套件
The 在线营销传播套件 is made up of four in-depth classes that
are designed to prepare students for successful marketing careers while providing
对要实施的关键战略和最佳实践有充分的了解.
有说服力的沟通
Learn communication skills in order to improve your communication effectiveness
演讲技巧套件
One of the most important and useful skills you can learn in your career is the ability
在别人面前展示你的想法并获得认同. 建立良好的演示文稿
skills step-by-step and learn to confidently persuade audiences of any size as you
克服你对公开演讲的恐惧. 再看看你的ppt技巧
from ordinary to extraordinary by mastering the use of 微软 PowerPoint 2016 and
learning to create professional-quality slide presentations that will hold your audience's
注意. Finally, you'll learn the power of humor and how you can use it to transform
与他人的互动.
获奖RFP回应(自我指导)
If you're an individual or business looking to increase revenue through contract opportunities,
那么这门课就是为你准备的. 拥有在竞争性合同中投标的技能可以
increase your business's revenues as you carry it through declining economic times.
Learn the ins and outs of finding, reading, and determining whether RFPs fit your
商业的服务或商品. 然后学习如何写出成功的要素
RFP投标响应您的业务.